"I worked with Adrian for about a year and in that time always found him full of fresh ideas and responsive to addressing issues. This made the work both cutting edge and usable.
He has a strong creative track record and always found new ways of coming at an issue or challenge that we gave him."
Andy Johnson, VP and Global Business Leader Parodontax & Corsodyl at GSK
I worked direct with GSK and along side Grey advertising developing this follow up campaign to Corsodly's successful launch concept.
I have also created TV campaigns for international brands such as Kamutect and Paradontax.
Benlysta is the first breakthrough for the treatment of systemic lupusery thematosus (SLE) in 50 years. It is indicated for use in seropositive patients receiving standard of care (SoC) therapy who exhibit concerning levels of disease activity and/or suffer from adverse events.
This campaign used the a lupus tattoo device to demonstrate excess BLys removed.
Imigran subject injection contains the active ingredient sumatriptan, which is a type of medicine called a serotonin (or 5HT) agonist. This type of medicine is also commonly known as a triptan. It is a painkiller specifically used to relieve migraine attacks. We created a number of creative explorations for consideration in advance of the brands OTC launch.