I have been working with Saatchi on the Heathrow account since 2011.
Briefs have included lobbying Parliament and opinion formers on the benefits of building a third runway, publicising the reopening of terminal two and seasonal retail campaigns for duty free franchises.
This campaign supporting the Heathrow's expansion plans was aimed at local opinion formers, UK business leaders and parliamentary decision makers. Heathrow creates 100,00 jobs and contributes £211 billion to the UK economy every year. It has the support of thirty chambers of commerce who believe the airport is the right choice to be Britain's new hub airport.
Heathrow runs annual campaigns supporting its airside retail outlets over the Christmas and spring seasons. The campaign runs in national press, London underground poster campaigns, as well as having a heavy presence though out the airport terminals.
The brief for the 'Making every journey better' campaign was to raise awareness about the level of customer service and support available through out the entire airport. The campaign included digital posters, London underground cross tracks and 48 sheet posters.